Turning Expertise Into a System That Converts
Clarity & Co.
Industry
Business Consulting
Client
Nia Carter
Start Date
April 2025
Nia, a business consultant known for her sharp insights and results-driven strategy, had no systems in place to turn interest into clients. Her referrals were strong—but her backend wasn’t scalable.
The Challenge: Before the Build
Nia’s business relied entirely on referrals and word of mouth. There was no lead magnet, no nurture sequence, and no pathway for potential clients to engage beyond a single discovery call. Without a consistent backend, she was losing leads and limiting her growth.
Align
We refined her signature service, defined her audience journey, and created a focused funnel strategy.
Automate
We built an evergreen welcome sequence, integrated lead capture, and set up a streamlined booking flow.
Aesthetic
All assets—from the PDF freebie to email templates—reflected her clean, confident brand identity.
Amplify
We developed a simple, repeatable content and outreach plan she could manage without burnout.
What We Delivered
- Offer + audience alignment
- Evergreen 5-part email funnel
- Branded lead magnet design
- Streamlined inquiry → booking flow
- Monthly content prompts + templates
- Maintenance guide for her VA
The Transformation
Clarity & Co. now has a backend that supports her visibility and converts quietly in the background. She’s booking more aligned clients, nurturing leads consistently, and showing up with confidence—without doing more.
Monday - Friday; 9:00am - 5:00 pm
